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Rob is a Dutch serial entrepreneur who started his career in Banking. He quickly learned that he could learn much more by going the entrepreneurial route.
But after running several technology and consulting ventures across the globe, he realized that most small entrepreneurs lack the structure and insights that financial analysis and reporting brings.
And that makes sense - a 10 person agency does not need a full time CFO and all the corporate structures. But they do need the insight it brings to make better decisions and improve the profits.
In 2020 he founded Insight Matters: to give online business owners the same insight and control that large companies have - at a fraction of the costs.
He is location independent since 2018, and has since lived and worked from Thailand, Hong Kong, Malaysia, Hungary, Portugal, Spain, and the Netherlands.